Overview of the F2F-Trust Concept

F2F-Trust directly addresses improving and extending the supply of high-quality learning opportunities tailored to the needs of individual low-qualified adults so that they enhance their digital and e-commerce competencies, progress towards higher qualifications and higher wealth through informal and non-formal learning via F2F-Trust learning system. That is, they will eventually be using their mobile devices, for e-marketing their products, enhance their financial literacy skills, learn marketing and cyber customer satisfaction dimensions.

Project also addresses extending and developing the competencies of mentors, who will support first group women learners in the next phase, motivating them to take part in this learning and self-development system through the effective use of digital technologies. This mentoring mechanism is aimed to increase awareness, to motivate, and drive the first target group, the rural women, in their new experience in marketing their handicraft productions, which may also reflect their cultural heritage.